Stuck in Emotional Quicksand? It’ll Cost You Both Time and Money

By Caroline Carter


The decision to sell your home – a large financial asset – is a complex one for most families, but when it’s time to
price your home to sell is where you may really struggle.  Comprehensive real estate market data is helpful, and gives general “apples to apples” guidance, but our sneaky brains get all emotional when faced with placing value on our trusty home base. We think our “apple” is special. The exception.

In our minds, it takes years to make a house a home and we equate that attention, time and money with value. Extra value!  We may even argue with our trusted, knowledgeable real estate agent and insist we figure this self-determined, extra value into the ultimate list price. We’re just so certain of its value.  The market may or may not agree.

Know that if you step into “emotional quicksand” when determining your selling price you may get stuck. Really stuck. And it’ll cost you both time and money. This is a business transaction involving what is probably your largest financial asset. Step back. Work with an expert to visually and physically package the “asset”. Polish that apple! Create real value for your potential buyer.

Stuck in Emotional Quicksand? It’ll Cost You Both Time and Money

By Caroline Carter


The decision to sell your home – a large financial asset – is a complex one for most families, but when it’s time to
price your home to sell is where you may really struggle.  Comprehensive real estate market data is helpful, and gives general “apples to apples” guidance, but our sneaky brains get all emotional when faced with placing value on our trusty home base. We think our “apple” is special. The exception.

In our minds, it takes years to make a house a home and we equate that attention, time and money with value. Extra value!  We may even argue with our trusted, knowledgeable real estate agent and insist we figure this self-determined, extra value into the ultimate list price. We’re just so certain of its value.  The market may or may not agree.

Know that if you step into “emotional quicksand” when determining your selling price you may get stuck. Really stuck. And it’ll cost you both time and money. This is a business transaction involving what is probably your largest financial asset. Step back. Work with an expert to visually and physically package the “asset”. Polish that apple! Create real value for your potential buyer.